Auric
Adam Good · Founder/CEO · Sydney
Programmable scent for how you want to feel
Raising
$700K
SAFE
$50K
Min. Ticket
$5.5M
Val. Cap
20 Nov 2026
Target Close
Auric makes atmosphere programmable. Aromasphere, the My Auric app, guided Rituals and Smart Cap oils bring personalised scent to homes and workplaces. Our device-and-refill model combines hardware sales with an ongoing consumables opportunity. With 585 paying customers, Auric is raising a US$500k bridge SAFE to fund production, refill inventory and international expansion ahead of a planned US$5m Seed.
People use scent to shape their surroundings, but candles, plug-ins and conventional diffusers offer limited control over timing, intensity and consistency. Homes and workplaces lack a simple, connected way to tailor scent to different routines, preferences and spaces.
Aromasphere combines app-controlled scent delivery, guided Rituals and device-recognised Smart Cap oils. Customers can tailor scent to their routines and replenish oils through Auric, creating an ongoing refill opportunity beyond the initial device purchase.
US$15B global home fragrance market (2026), forecast to reach US$20.9B by 2031 at a 6.8% CAGR. AI-personalised home fragrance is growing faster, from US$1.4B to US$4.8B between 2026 and 2036, at a 13.1% CAGR. Workplace and hospitality scent are a second market. Sources: Mordor Intelligence, Future Market Insights.
The bridge of up to A$712k (US$500k) funds production of another 500 units, including 100 for the US influencer launch and 100 for South Africa, alongside oil refill inventory and fulfilment. It supports international expansion and validation of recurring refill revenue ahead of our planned US$5m Seed.
Up to A$700k (US$500k) bridge on a post-money SAFE at an A$5.5m (US$3.86m) cap, with a US$30k minimum investment, closing 20 November 2026. Funds production of 500 additional Aromaspheres, including 100 for a US influencer launch and 100 for South Africa, plus oil refill inventory and fulfilment. Supports international expansion and validation of recurring refill revenue ahead of a planned US$5m Seed.
Already an approved investor? Log in to view.
