About Cropify

Cropify is an Australian agtech company using AI and computer vision to solve a global grain supply chain problem: subjective, inconsistent grading. Founded by Anna Falkiner and Andrew Hannon, Cropify has built on solid market traction since commercialising in 2025. With its technology now endorsed by the Grain Trade Australia, the team is using its position as the field leader to scale. Cropify are raising $2.5M with a pre-money valuation of $12M through equity investment.

🎯 The Problem

Despite driving an estimated US$450 billion per annum in global human consumption, the international grain supply chain continues to rely on legacy manual and visual grading techniques to determine commodity quality and trading value. This outdated process is inherently subjective, inefficient, and prone to human error. Compounding the problem is an acute scarcity of qualified human personnel capable of performing manual visual inspections, leaving grain handlers, laboratories, and buyers struggling to maintain operational efficiency. Because the current grading process lacks standardised, repeatable accuracy, it creates severe financial friction across every tier of the agricultural value chain. Visual discrepancies frequently result in costly quality disputes between buyers and sellers during trade. Ultimately, these operational inefficiencies lead to widespread value leakage up and down the supply chain, impacting everyone from regional growers and bulk handlers to global importers and end users.

💡 The Solution

Cropify Opal provides a digital transformation for the legacy grain supply chain, replacing manual visual testing with an objective, artificial intelligence-powered computer vision system. Designed to deliver rapid analysis within minutes, Cropify Opal identifies commodity defects, foreign material, and weed seeds with unwavering consistency and repeatability. By aligning with official trading standards, the automated system removes subjective human error and delivers unbiased, reliable quality assessments at the point of receival. This objective approach directly resolves the operational bottlenecks and financial uncertainties long associated with traditional grain grading. Endorsed by Grain Trade Australia, Cropify Opal streamlines the grading workflow, significantly reducing quality disputes and eliminating labor scarcity issues. By standardising quality assessments across the entire supply chain, the solution protects margins for both grain handlers and growers, delivering estimated economic recoveries of around AU$3.65 per metric tonne.

💰 Raise Details

📄 Documents

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👥 Team