Leading means making hundreds of decisions with incomplete information, most of them alone. Should you hire that manager? Renegotiate that contract? How to handle the relationship conversation you have been putting off? Your companion thinks it through with you, remembers, and follows up. Live since April 2026. 96% of paying leaders are active, 87% come back for a second session within two weeks, 81% gross margin, and B2B conversations are under way with ASX-listed and national companies.
Leaders make their hardest calls alone. A leader's behaviour is the strongest predictor of their team's performance, so every slow or poor decision costs time and strain for them and everyone they lead. General AI assistants answer prompts but have no method, no follow-up and no decision record, are sycophantic, and have bias.
A private thinking partner for leaders, built for the leader who pays for themselves (A$29 to A$49 a month). Four things make it different from a chat assistant. It thinks with you: 24 behavioural science bricks and the right one switches on automatically as you talk. It knows you better: every conversation, decision and person moves it forward, and it adjusts per personality type. It follows up: "You said you would have that conversation on Thursday. How did it go?" It keeps it private: fully encrypted, hosted in Australia, never used to train AI or shown to an employer, 15,000+ attack tests with zero compromises. A full web product, not an MVP, with text, voice, documents, email, a decision journal and proactive agents. The same engine can serve sector companions (school leaders, clinical leaders, public sector, parents), each launched with a partner who brings the leaders.
Over 400 million people lead others: around 150 million managers worldwide, 300 million SME owners, and the principals, clinicians and public servants who lead on top of their day job. More than US$100B a year goes into leadership development and US$5.3B into coaching, growing 15-17%, yet two thirds of CEOs get no outside advice and nearly all want it, privately. Nothing sits between a wellbeing app, HR and a coach. 5 million leaders can pay our list price today; 1% is 50,000 leaders and A$21M a year.
A$5M turns a working product into A$12M of annual revenue by 2028. Hire: a growth marketer, two engineers, a partnerships lead, a customer success manager, a sector companion psychologist and a US and UK lead. Invest A$3.6M in growth, paid marketing and events. Build the platform for a million leaders: native apps, sector companions, multilingual safety, enterprise readiness, ISO 27001 and SOC 2 readiness. First close (A$1.5M) takes us to 250+ paying leaders, apps and a paid B2B pilot by March 2027; second close (A$3.5M) scales the proven channels, launches the first sector companion and opens English-fluent markets.
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